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"The Negotiator's Blueprint - Elite Strategies for Dominating Commercial Real Estate Deals"
Discover and master elite commercial real estate negotiating tactics for your business.
15 world-class techniques will be yours. Enter every negotiation fully armed and ready for anything your opponents throw at you. From subtle tactics to large gambits, you'll know exactly how to attack and counter-attack every single move.
Why Business Leaders Need CRE Negotiation Expertise
Commercial real estate is likely one of your largest operational expenses. Making informed decisions can significantly impact your company's financial health.
What Business Leaders Say
Thousands of executives who've transformed their approach to commercial real estate through courses like ours, higher education, and real world experience. Shouldn't you too?
Sarah Johnson
CEO, TechStart Innovations
"The CRE knowledge I gained saved our company over $400,000 in our recent office lease negotiation. I now feel confident making property decisions that align with our growth strategy."
Michael Chen
CFO, Global Retail Solutions
"As we expanded to 15 locations, the CRE strategies I learned proved invaluable. We've optimized our real estate portfolio and avoided common pitfalls that would have cost us millions."
Rebecca Torres
COO, Healthcare Services Inc.
"Understanding the intricacies of medical office leasing transformed how we approach our facilities. We've created more patient-friendly spaces while significantly improving our bottom line."
* Testimonials are for example purposes only. Results are unique for each person and results will vary for you.
Why Invest In The "The Negotiator's Blueprint?"
When you're responsible for your company's real estate decisions, every negotiation counts. Here's why business leaders trust our program.
Avoid Costly Legal Pitfalls
Learn to identify and navigate hidden clauses that could cost your business thousands in unexpected expenses.
Join a Community of Leaders
Get access to our CRE School Community, a private, members-only gathering space. You can connect and get advice from fellow business decision-makers who've applied these strategies to improve their company's real estate position.
Limited Time Offer
Register today and receive a FREE CRE CONSULTATION
($500 value)
Only 7 spots remaining at current pricing!
Course Outline
Everything business leaders need to negotiate incredible deals in commercial real estate
7 Course Modules:
Module 1: Introduction to Negotiation in Commercial Real Estate
- Objective: Understand the critical role of negotiation in commercial real estate and its impact on business outcomes.
- Topic 1: Importance of negotiation as a core service in commercial real estate
- Topic 2: Key negotiation areas: deal terms, fees, property valuation, and client savings
- Topic 3: How effective negotiation drives profitability and long-term success
- Duration: 30 minutes
Module 2: Core Negotiation Tactics (1-5)
- Objective: Learn and apply foundational negotiation tactics to gain an edge in deals.
- Tactic 1: The Flinch
- Tactic 2: The Nibble
- Tactic 3: The Vise
- Tactic 4: The Red Herring
- Tactic 5: The Higher Authority
- Duration: 60 minutes
Module 3: Advanced Negotiation Tactics (6-10)
- Objective: Master sophisticated tactics to control negotiations and close favorable deals.
- Tactic 6: The Boomerang
- Tactic 7: The Reluctant Buyer/Seller
- Tactic 8: Funny Money
- Tactic 9: Put It In Writing
- Tactic 10: Good Guy / Bad Guy
- Duration: 60 minutes
Module 4: Strategic Negotiation Tactics (11-15)
- Objective: Develop high-level strategies to outmaneuver counterparts and secure optimal deals.
- Tactic 6: Playing Dumb
- Tactic 7: Go For Everything
- Tactic 8: Never Split The Difference
- Tactic 9: Withdraw Your Offer
- Tactic 10: Walk Away
- Duration: 60 minutes
Module 5: Building Confidence and Assertiveness
- Objective: Cultivate the mindset and presence needed to negotiate effectively.
- Topic 1: Leveraging market research and data for informed negotiations
- Topic 2: Dressing and presenting confidently to project authority
- Topic 3: Maintaining a firm, professional tone during high-stakes discussions
- Topic 4: Choosing strategic meeting locations to enhance influence
- Duration: 45 minutes
Module 6: Real-World Applications in Commercial Real Estate
- Objective: Apply negotiation tactics to practical scenarios relevant to business owners.
- Topic 1: Negotiating favorable lease terms (e.g., rent, renewals, tenant improvements)
- Topic 2: Structuring purchase agreements to minimize costs and risks
- Topic 3: Maximizing sale proceeds through competitive bidding strategies
- Topic 4: Using Letters of Intent (LOIs) to shape deal terms early
- Topic 5: Role-playing exercises tailored to leasing, buying, or selling scenarios
- Duration: 75 minutes
Module 7: Next Steps and Resources
- Objective: Provide tools and strategies for ongoing improvement in negotiation skills.
- Topic 1: Recommended reading: The Secrets of Power Negotiating by Roger Dawson, Never Split the Difference by Chris Voss, Getting to Yes by Roger Fisher
- Topic 2: Joining professional networks (e.g., CRE School) for peer learning and coaching
- Topic 3: Practicing negotiation tactics in everyday business interactions
- Topic 4: Action plan: Applying one tactic per deal and tracking outcomes
- Duration: 30 minutes
What's Included
- 7 Comprehensive learning modules
- Master 15 proven negotiation tactics tailored to commercial real estate
- Gain confidence to negotiate leases, purchases, and sales that align with business goals
- Learn to protect company interests while building strong deal relationships
- Real-world case studies from business owners
- Customizable lease negotiation templates
- Property evaluation calculator tools
- Expert Q&A sessions for your specific situations
- Lifetime access to all future updates
- Access resources and networks for continuous skill development
Limited Time Bonus
Free consultation with a CRE Expert to review your current property situation. ($500 Value)
Only 7 spots remaining at current pricing!
The Negotiator's Blueprint
$997
one-time payment
A $1,594 Value, Here Is What You Get:
- One FREE CRE Consultation on a topic of your choice. It can be a lease, purchase, sale, or strategy (
$500) - Access to the CRE School Community (
$97) - Complete course: 7 comprehensive modules ($997)
- 24+ in-depth video lessons
- Access Worldwide 24 hours/day
- Downloadable templates and resources
- Deal analysis spreadsheets
- Lease negotiation checklists
- Lifetime access to all course materials
- Future course updates and additions
Limited Time Bonus
Free consultation with a CRE Expert to review your current property situation. ($500 Value)
Only 7 seats left at current pricing!
100% Money Back Guarantee. If you are unsatisfied for any reason, we will make it right or refund your payment in full within 30 days of purchase.
Frequently Asked Questions
Get answers to common questions from business leaders
How is this different from just hiring a commercial broker?
While brokers are valuable for executing transactions, they're typically compensated based on deal completion. Our program equips you with independent knowledge to make strategic decisions, evaluate broker recommendations, and understand if the proposed terms truly benefit your business long-term.
My business isn't large enough to worry about real estate strategy.
Regardless of size, real estate is likely one of your largest expenses. Small and mid-sized businesses often benefit the most from our program, as they typically don't have in-house real estate expertise. Even a single lease negotiation can yield substantial savings that far exceed the program investment.
We're not planning to move or sign a new lease soon. Is this still relevant?
Absolutely. The best real estate decisions happen when you're prepared well in advance. Understanding lease renewal strategies, identifying hidden opportunities in your current agreement, and planning ahead can create significant advantages. Many businesses wait until their lease is nearly expired, putting them in a weak negotiating position.
How much time will this take to implement?
The program is designed for busy executives. Core content is delivered in focused modules you can complete at your own pace. Many participants report implementing key strategies in just a few hours, with significant results during their next real estate decision.
What if I already have some real estate knowledge?
The program covers both fundamentals and advanced strategies, so you can focus on areas most relevant to your situation. Even experienced property owners find value in our specific business-focused approach, negotiation tactics, and financial analysis methods that go beyond basic real estate knowledge.
Is this specific to certain types of commercial properties?
The principles apply across office, retail, industrial, and mixed-use properties. We provide specific guidance for different property types, and the strategic framework adapts to various industries and business models.
What is the CRE School Community?
The CRE School Community is a private, members-only, section of CRE School that we host behind the scenes. Think of it as a private Facebook group, but without all of the distractions and ads. Inside the CRE School Community you can ask questions and discuss commercial real estate strategies with other business owners and entrepreneurs. It's a peer resource community for members and a great way to connect to discuss all things CRE. This is also where members can ask questions about course material. Answers are provided by other members as well as CRE School Facilitators and Coaches.
What is the CRE School Coaching?
CRE School Coaching is one on one or small group coaching sessions provided to members of CRE School. The Coaching sessions are on a case by case basis and are not always available. Most of our guidance is provided through courses, so members can learn new CRE skills on their own schedule. Support for our courses is provided inside of the CRE School Community. Often times, we offer a consultation/coaching session at the very beginning of CRE School membership to make sure we offer focused and targeted resources to new members. We always want CRE School to deliver the best value possible for you.
Ready to Transform Your Negotiation Game into Elite Status?
Join countless business leaders who've optimized their property decisions, reduced costs, and turned real estate into a strategic advantage.
Here is what is included in your investment today.
- The Course: The Negotiator's Blueprint: Elite Strategies for Dominating Commercial Real Estate Deals ($997)
- The Coaching: Receive a FREE CRE Consultation Specific to Your Business Needs ($500 value)
- The Community: Get Access to an Exclusive Community of Business Leaders Discussing and Assisting Other Business Leaders with Commercial Real Estate Decision Making Best Practices ($97/month value)
$1,594 Just $997
100% Satisfaction Guarantee • Cancel Anytime
Ready to transform your business and skyrocket your success? CRE School equips driven entrepreneurs, business owners, and decision-makers with elite commercial real estate expertise to dominate leasing, buying, and investing. Our immersive courses and tight-knit community of ambitious professionals empower you to make game-changing decisions with unshakable confidence. Don’t just play the game—own it. Enroll now and unlock the tools to build wealth and seize opportunities in commercial real estate!
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CRE School services are provided by Lighthouse Commercial Real Estate LLC